Skip to main content

About Us

New Haven's Local Bike and Board Shop

The Devil’s Gear Bike Shop was founded by Matthew Feiner in 2001. Mattew had been a long time bike racer, and had spent a while working in another (now gone) bike shop in New Haven, but he felt there was a need for a shop that would treat everyone in a friendly manner, no matter the price of their bike, their knowledge of bike technology or their level of fitness.

Matthew has stepped back and now Johnny B and Greg are running things - their goal is to build on the foundation that Matthew built and offer even more.  Devil's Gear staff ride road, mountain, track, gravel, electric bikes, and more - and are excited to help you get out and spin your legs.

Starting in 2021, the shop added skateboards to the mix with a focus on supporting local brands.  We want all skaters, or aspiring skaters, to see themselves in skateboarding.  We've hosted skate events that feature art and music, put out a short skate video, and work with Push to Start to get new skaters skating and grow and support the community.

Why Shop With Us?

The Devil’s Gear Bike Shop stocks all the basics (plus some) for parts and accessories to keep your bike running smoothly and to make it as safe and useful as it can be.

The staff here at the shop has decades of collective experience on the road and in the dirt, and we can help you find the right product for whatever application you need. If we don’t have it in stock we’re happy to order it.

floor bikes

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

staff image

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

brooks saddle display

Free Local Pickup

Finding the perfect bike and cycling gear is easy when you shop with us. Explore our selection online, place your order, and we’ll have it ready for you soon. Easy and convenient!

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.